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Remove The Mystery Even When The Client Doesn’t Ask

Yazan: Dawn Westerberg | 03 September 2010 | No Comments
Categories: Marketing

If you provide professional services, remember that your customers are relying on you to do something critical for their business that they can’t do themselves. Because they are not experts in the service they are probably have no idea about what it should cost, how it should be done, and in some cases, why it should be done.

What can you do to improve the chances that this customer will ultimately become a raving fans and the source of many future referrals? Eliminate the mystery of what you are doing. The degree to which you can give your customer confidence, clarity and control will result in a great experience for you and your customer.

5 Fundamental Reasons Why You Must Be Marketing Through Referral Techniques

Yazan: Martin Russell | 25 July 2010 | No Comments
Categories: Marketing

Here are 5 valuable reasons why building by purposeful word of mouth marketing is one of the most sensible ways that you can go.

1. Personal recommendation is one of the cheapest methods to get new clients.

You can get referrals without risking even one dollar! Get the perspective right and you may all of a sudden see many the opportunities for referrals just lying around in your business and your current customers. It is worth noticing.

2. Studies have shown that referred clients come back more regularly and spend more than clients brought in by any other selling method.

Free IPods For All?

Yazan: Andrew Goodman | 19 December 2009 | No Comments
Categories: Marketing

The latest craze for those clever minded ‘internauts’ is free electronic goodies in the form of Christmas candy items such as iPhones, iPods, HDTV’s, Playstation 3, Xbox 360s, digital cameras, Tomtoms etc. The type of goods listed reflects in no small part the target audience; young people who want the latest gizmos and gadgets and are web mobile. When affiliate marketing starts to catch on in the middle aged community and the silver surfers, expect the type of gifts offered to change substantially.

So what is affiliate marketing?