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Real Estate Postcard Marketing Tip: Keep Testing to Discover What Works

Yazan: M. B. Bradley | 08 June 2009 | No Comments
Categories: Marketing

Sometimes it happens that your postcard mailing, doesn’t give you enough leads or sales for your real estate investment firm.

It leaves you in shock that what may be the reason. Well, you are not alone in this. You check statistics, study it with different perspective, but still are unable to find the reason. You question yourself why did the mailing fail? Where had you been wrong? Which part of the matter was not impressive enough? Was it because of the headline or text, or because you had not put enough or convincing testimonials?

Ranking the quality of your real estate leads

Yazan: Rob Minton | 06 June 2009 | No Comments
Categories: Marketing

In the past, I’ve written articles about consistently generating a good quantity of new leads each month. For my business, this quantity was 400 leads every month. This article will shift the focus from the quantity to the quality of these leads.

In this day and age, agents seem to be putting all their eggs in the basket of inexpensive leads. I have found, however, that inexpensive leads tend to be of lower quality.

Here is an interesting finding from my business: