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Boxing Great Alexis Arguello Remembered

Yazan: Ross Everett | 03 April 2010 | No Comments
Categories: Marketing

Alexis Arguello, one of the greatest boxers to ever compete, was found dead in his Managua, Nicaragua home in early July of an apparent suicide. He was 57 years old. Arguello was the mayor of Nicaragua’s capital city at the time of his death.

Arguello is best known to fight fans for his epic battle in’82 with Aaron The Hawk Pryor when he moved up in weight after dominating at lighter weight classes. Though Arguello would lose via knockout (amid some controversy due to an apparent mystery drink offered to Pryor by his trainer Panama Lewis) it was a thrilling toe to toe battle that even the most knowledgeable boxing experts remember fondly to this day. Promoter Bob Arum offered these thoughts on Pryor/Arguello:

The Historical Roots Of MMA: Muhammad Ali Vs. Antonio Inoki

Yazan: Ross Everett | 15 January 2010 | No Comments
Categories: Marketing

Decades before mixed martial arts became popular in the United States, events matching fighters of different fighting disciplines were very common in Japan. They weren’t called “mixed martial arts” at the time, but that’s essentially what they were.There’s an entire history of pro wrestlers fighting specialists from other martial arts (particularly judo) that were leaving out, but during the’70’s Antonio Inoki began to put the concept of “mixed martial arts” on the map with his matches against fighters from other disciplines.

Del Mar: Southern California’s Horse Racing Capital

Yazan: Ross Everett | 23 December 2009 | No Comments
Categories: Marketing

Southern California’s Del Mar Racetrack has been somewhat forgotten by the general public in recent years, overshadowed by East Coast venues like Churchill Downs and Belmont Park. The reality is that the 72 year old track has a history to rival their better known counterparts. Operated by the Del Mar Thoroughbred Club and located 20 miles North of San Diego, its perhaps most famous for its iconic slogan “Where The Surf Meets the Turf” but that only scratches the surface of its star studded history.

The History of Max Factor

Yazan: Brian Small | 01 July 2009 | No Comments
Categories: Marketing

Everyone knows the name of Max Factor Cosmetics, one of the world’s most famous brands. But how many people realise that Max Factor was the name of the company’s founder, sometimes known as the Father of Modern Make Up, and that his story is as romantic and amazing as the films that gave him his start in the business.