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Puma Scores Big With Football Viral Campaign

Yazan: Tom Doerr | 29 October 2010 | No Comments
Categories: Marketing

The branding competition has been claimed by Adidas after their boots scored more goals in the South Africa World Cup than any other brand. Players sporting the new Adidas F50 Adizero scored a total 41 goals during the competition.

Their viral attempt became one of their greatest stunts. The campaign was focused on the world cup fans and their endearing love for the game. They conducted an ambush marketing campaign which consisted of two viral videos that captured the world cup from a spectators view.

Lions End 19 Game Losing Streak With Win Over Redskins

Yazan: Ross Everett | 10 September 2010 | No Comments
Categories: Marketing

The Detroit Lions nineteen game losing streak is over. On Sunday afternoon at Ford Field in Detroit the Lions held on for a 19-14 win over the Washington Redskins. The Lions hadn’t won a game since December 23, 2007 and had already tied the second longest losing streak in NFL history. Their run of futility included a 0-16 mark in 2008, the first winless season since the NFL expanded its schedule to sixteen games.

Dolphins Outlast Jaguars In Soggy NFL Preseason Affair

Yazan: Ross Everett | 28 August 2010 | No Comments
Categories: Marketing

In a NFL preseason game characterized by rainy weather, sloppy field conditions and a quick exit for both teams starters, the Miami Dolphins outlasted their in-state rivals the Jacksonville Jaguars by a 12-9 score. Only one touchdown was scored in the game, which was a battle of field goal kickers until the third quarter.

Miami’s Ernest Wilford recently converted to tight end from wide receiver, and gave the football an emphatic spike after his game winning touchdown reception:

“There’s a sense of urgency for me. I want to play well this year. It’s a good start. That was a lot of frustration right there. I didn’t play that much last year, so I had to let it out.”

NY Giants Beat Carolina On Last Second Fumble Return For TD

Yazan: Ross Everett | 16 August 2010 | No Comments
Categories: Marketing

The NFL couldn’t have scripted a better ending to their first nationally televised Monday Night Football contest of the year. New York Giants rookie Tommie Hill returned a fumble 18 yards for a touchdown with 0:00 on the clock to break open a tie game and give his team a 24-17 victory over the Carolina Panthers in NFL preseason action .

Carolina’s fourth string QB Hunter Cantwell fumbled the football after his arm was hit on a pass attempt as time expired. Hill grabbed the loose ball and headed to the endzone for the shockingly bizarre finish and a Giants victory.

Saints Top Bengals As Carson Palmer Returns To Action

Yazan: Ross Everett | 14 August 2010 | No Comments
Categories: Marketing

Despite losing to the New Orleans Saints in their NFL preseason opener 17-7, the Cincinnati Bengals had a lot to be happy about. Most significantly, they were elated over the return of QB Carson Palmer after he’d missed most of the last NFL season with an elbow injury. His return elated the city of Cincinnati, which led to mass celebration in the streets that their NFL football franchise once again had a serviceable quarterback.

Eli Manning Gets Longterm Deal From Giants

Yazan: Ross Everett | 08 August 2010 | No Comments
Categories: Marketing

The New York Giants have made quarterback Eli Manning the NFLs highest paid player by offering him a six year, $97.5 million contract extension. Manning will earn just over $15 million a year, and $35 million of the contract is guaranteed. Should Manning play through the end of his contract hell be a Giant until 2015, meaning there’s a decent chance hell play his entire career with the team.

Manning will earn roughly $200,000 per season more than Oakland Raiders cornerback Nnamdi Asomugha who agreed to a 3 year, $45 million contract earlier this summer. Hes also got the upper hand on his older brother, Indianapolis Colts QB Peyton Manning who earns just over $14 million per season.

Cowboys Need Overtime To Prevail Over Chiefs

Yazan: Ross Everett | 31 July 2010 | No Comments
Categories: Marketing

The Dallas Cowboys entered Sundays game with the Kansas City Chiefs with a 2-2 record, and may have expected an easy afternoon. The winless Chiefs, however, hung around throughout the contest and forced overtime before a Tony Romo touchdown pass to Miles Austin secured the victory for Dallas by a final score of 26-20. Austin was the Cowboys offensive star, catching two touchdown passes as part of a 250 yard receiving day. Tony Romo played better than he has all year, finishing with two touchdown passes and 351 yards with no interceptions. The Cowboys improved to 3-2 with the victory, while the Chiefs remain winless at 0-5.

Vikings Move To 4-0 With Win Over Packers

Yazan: Ross Everett | 22 June 2010 | No Comments
Categories: Marketing

Brett Favre has been a significant part of the Minnesota Vikings undefeated start the NFL regular season, and on Monday night he finally beat his old team, the Green Bay Packers. Favre passed for 271 yards and three touchdowns as the Vikings prevailed by a 30-23 final score. The Vikings improved to 4-0, while the Packers dropped to 2-2.

The Vikings rewarded NFL betting enthusiasts by covering the spread as -4 home favorites. Minnesota is now 3-1 against the number, while the Packers loss evened their ATS record on the season at 2-2.

Patriots Humble Bucs In London

Yazan: Ross Everett | 22 June 2010 | No Comments
Categories: Marketing

Sunday’s game between the New England Patriots and Tampa Bay Buccaneers was played in an unusual venue, but produced the expected result. In the NFL’s third regular season game in London, England the Patriots showed the Wembley Stadium crowd why they’re among the league’s best as they methodically dismantled the Bucs en route to a 35-7 victory. Oddly, it took a trans-Atlantic trip for the Pats to get their first road win of the season-the Bucs were ‘officially’ the home team in the contest. New England QB Tom Brady threw for 308 yards and 3 touchdowns, though was picked off twice in the workmanlike victory.

Argonauts Drop Ninth Straight Home Game, Lose To Lions

Yazan: Ross Everett | 20 June 2010 | No Comments
Categories: Marketing

The Toronto Argonauts appeared to be on the verge of breaking their eight game home losing streak, entering the fourth quarter with a 25-14 lead over the BC Lions. Unfortunately, they ended up on the wrong end of a 36-28 final score that ran their streak of futility at the Rogers Centre to nine games. It was also Toronto’s ninth consecutive loss to BC. BC improved to 3-4 with the victory, while Toronto’s record slipped to 2-5.

Lions head coach Wally Buono was quick to dismiss suggestions that his team ’stole’ a win: